Tesco Stores Ltd

Recycling on the Go Trial

Tesco wanted to explore how to increase recycling rates in “on-the-go” environments, particularly across smaller Express and Metro stores where traditional recycling infrastructure was limited. The goal was to test whether reverse vending technology could capture valuable materials (plastic bottles and cans) that would otherwise end up in general waste.

Solution

PPS supported the implementation and management of a trial across 10 Tesco locations using reverse vending machines (RVMs). These automated units enabled customers to return used beverage containers for recycling directly at store entrances.

The project included:

• Installation of RVMs in varied site formats (high street, residential, petrol forecourts)
• Public engagement campaigns (leaflets, surveys, in-store promotions)
• Performance monitoring and material analysis
• Incentive trials (e.g. Clubcard points and charity donations)
• Collaboration with local stakeholders, schools, and councils

Results

The trial demonstrated clear environmental and operational benefits:

• Strong public response, with positive feedback from over 150 surveyed users
• Increased awareness and participation in recycling behaviour
• Reduction in recyclable material found in nearby general waste bins
• Development of a scalable “recycling on-the-go” model

Key Insights

• Technology works best when supported by strong engagement – promotion, signage, and staff involvement were critical to success
• Incentives can boost participation, particularly in early stages
• Material handling matters – compacting (rather than shredding) improves recyclability and value
• Consistency in messaging and design is key to reducing public confusion

Outcome

The project proved that well-designed “on-the-go” recycling schemes can significantly improve recovery rates in urban environments. It provided Tesco with a clear framework for future rollout, while demonstrating how retail locations can play a vital role in driving sustainable behaviour.